About This Privacy Policy
At Diakite Autos Limited, your trust means everything to us. We are committed to protecting the privacy and security of your personal information at every touchpoint — whether you are purchasing a vehicle at our showroom, booking an Autocare appointment, or using our Diakite Rides and Delivery mobile applications.
This Privacy Policy ("Policy") describes how Diakite Autos Limited ("Diakite Autos", "Taxi/Delivery App", "we", "us", or "our") collects, uses, discloses, stores, and protects the personal data of all individuals who interact with us, including:
- Visitors to our website at diakiteautos.com
- Customers who purchase or enquire about vehicles, Autocare services, or EasyPay finance arrangements
- Passengers and users of the Diakite Rides mobile application
- Drivers registered on the Diakite Rides and Delivery platform
- Recipients of deliveries made through the Diakite Delivery application
- Anyone who contacts us via phone, email, social media, or in person
The term "you" or "your" refers to any individual whose personal data we process under this Policy. This Policy should be read together with any additional terms and conditions, guidelines, or notices that apply to the specific service you use, as made available on our website or within our applications.
Please read this Policy carefully. By using our website, visiting our showrooms, or using the Taxi/Delivery App, you confirm that you have read and understood how we handle your personal data as described in this Policy.
Who We Are
Diakite Autos Limited is a leading automobile dealership headquartered in Lagos, Nigeria. Established in 2025, we provide exceptional automobile sales, Autocare services, and flexible finance solutions — known as EasyPay — to Corporate Organisations, Government Parastatals, and Private Individuals across Nigeria.
As part of our ongoing commitment to modern mobility, Diakite Autos Limited has also expanded into digital transportation through the launch of the Diakite Rides and Diakite Delivery mobile applications. These platforms offer fast, safe, and reliable ride-hailing and logistics services to individuals, businesses, and corporate clients, available on both Android and iOS devices.
For the purposes of applicable Nigerian data protection law — including the Nigeria Data Protection Act (NDPA) 2023 and the Nigeria Data Protection Regulation (NDPR) 2019 — Diakite Autos Limited acts as the Data Controller of your personal data.
Company: Diakite Autos Limited
Head Office: Lagos, Nigeria
Website: diakiteautos.com
Email: info@diakiteautos.com
How to Contact Us
Diakite Autos Limited is the data controller of all personal data processed under this Policy. If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, you may reach us through the following channels:
Data Privacy Enquiries
Mark the subject line of your email: "For the Attention of the Data Privacy Officer". You may also raise privacy-related questions through our Customer Support channels via the Diakite Rides or Delivery App — go to the main menu and tap "Support".
Personal Data We Collect
We collect and process personal data in three ways: data you provide to us directly, data we generate about you when you use our services, and data we receive from third parties. The scope of data collected depends on which of our services you use.
Data You Provide Directly
| Category | Description |
|---|---|
| Profile Data | Full name, email address, login credentials, phone number, profile photo (optional), home or work address (optional), date of birth (optional), preferred language, and notification settings — collected when you register for our website, the Diakite Rides App, or the Diakite Delivery App. |
| Payment Data | Payment card type, bank name, bank account number, sort code, related payment verification information, and transaction history — collected when you complete a purchase, book an Autocare service, or use our EasyPay finance arrangement. |
| Identification & Verification Data | Government-issued identity documents such as a National ID card, driver's licence, or international passport; photographs or selfies submitted for identity verification purposes — particularly relevant for Diakite Rides Driver registrations. |
| Vehicle & Driver Data (Drivers) | Vehicle type, model, year, colour, and licence plates; driver's licence number; private hire or transport licence; vehicle roadworthiness certificate; car insurance details; and earnings or payment records where applicable. |
| Demographic Data | Age, gender, and other demographic information where voluntarily provided or required for service eligibility. |
| Survey & Feedback Data | Content of replies or attachments submitted during customer satisfaction surveys, interviews, or feedback forms. |
| Contact Enquiry Data | Messages, questions, or service requests you submit via our website Contact Us form, email, phone calls, or WhatsApp. |
Data Collected During Use of Our Services
| Category | Description |
|---|---|
| Geolocation Data | Precise and approximate location data (GPS and IP address) collected from your mobile device when you open and use the Diakite Rides or Delivery App, depending on your app settings and device permissions. You can use the app without enabling background location access, though certain features may be limited. |
| App Usage Data | Details of journeys (date, time, pick-up and drop-off locations, distances and routes), payment history, cancellation history, app login/logout times, features or pages viewed, and browser or app crash data. |
| Communication Data | Records of communications between you and our Customer Support team via in-app chat, email, web forms, or phone calls. Where you are notified in advance, calls may be recorded. In markets where we facilitate calls between Drivers and Passengers, we use masked number technology to protect both parties' actual phone numbers. |
| User-Generated Data | Audio recordings generated during a trip using the in-app safety recording feature (where available and activated by you), photographs or files submitted in connection with a Customer Support request, and ratings or feedback you provide about Drivers or other users after a trip. |
| Device Data | Hardware model, IP address, unique device identifiers (UUID and advertising IDs), operating system version, browser version, mobile carrier, app version, and preferred language settings. |
| Billing & Earnings Data (Drivers) | Gross fare, balance, trip fees, bonuses, tips, deductions, and overall distance travelled, compiled over specified periods. |
| Warning & Suspension Data | Records of any warnings, suspensions, or account restrictions issued, including dates, durations, and reasons. |
Data We Receive from Third Parties
| Category | Description |
|---|---|
| Contact Data | Name, email address, and phone number received when you connect to our app via a third-party account (such as Google or Facebook), or when another user refers you through a referral campaign. |
| Passenger Rating Data | Ratings and feedback about Passengers provided by Drivers after each completed trip. Drivers rate Passengers on a 1–5 star scale. Your average Passenger rating — visible in the app — is calculated based on your last 365 days of trips and is shared with Drivers before they accept a ride request. |
| Driver Rating Data | Ratings, feedback, complaints, and safety reports provided by Passengers about Drivers. These are aggregated into an average Driver rating visible in the app. Individual ratings are anonymised and Drivers will not know which specific Passenger left which rating. |
| Background Check Data (Drivers) | Where required by Nigerian law and applicable regulations, we may obtain driver background check information from authorised third-party service providers, including licence verification status, prior records relevant to transportation safety, and right-to-work status. |
How We Use Your Personal Data
We only use your personal data for clearly defined purposes and in accordance with applicable law. Below is a summary of the main purposes for which we process data relating to the provision of our services.
For Diakite Autos — Vehicle Sales & Autocare Services
- Processing vehicle enquiries and sales: To respond to your interest in specific vehicles, provide pricing and availability information, facilitate test drives, process purchase agreements, and manage title and registration formalities.
- EasyPay Finance Arrangements: To process finance applications, verify eligibility, assess repayment suitability, communicate with partner financial institutions, and manage ongoing payment schedules on your behalf.
- Autocare Service Bookings: To schedule and confirm service appointments, maintain your vehicle service history, send reminders, and communicate service outcomes and costs.
- Customer relationship management: To maintain accurate records of your interactions with us, manage your preferences, and ensure continuity of service across departments.
- Legal and contractual compliance: To fulfil our obligations under Nigerian consumer protection, financial, and business law and to resolve disputes arising from commercial transactions.
For Taxi/Delivery App — Platform Services
- Account creation and management: To register and authenticate your account, verify your identity where required, and update your account details in line with your instructions.
- Connecting Passengers with Drivers: We use automated matching processes to connect available Drivers with Passengers requesting rides, based on proximity, estimated arrival time, and service category. A Passenger's Profile Data is shared with the Driver during the pick-up process so they can identify the correct person at the collection point.
- Route navigation and journey optimisation: We use Geolocation Data to navigate pick-up and drop-off points, calculate estimated times of arrival, track ride progress, and analyse route efficiency to improve future recommendations.
- Price calculation and payment processing: We use Geolocation Data and Payment Data to calculate fares based on distance, duration, demand, and other applicable pricing factors, and to process in-app payments on behalf of Drivers.
- Delivery coordination: To match delivery requests with available couriers, track delivery status in real time, confirm successful delivery, and process delivery fees.
- Driver registration and compliance: To verify Driver eligibility, authenticate submitted documents (including driver's licences, vehicle papers, and proof of insurance), and ensure all registered Drivers meet relevant Nigerian regulatory requirements for transportation services.
- Service suggestions and ride scheduling: Where you have opted in, we use your journey history, saved locations, and Geolocation Data to suggest relevant rides. If you grant calendar access, we may use event details to help you schedule rides in advance for upcoming appointments.
- Research and improvement: To analyse usage patterns, conduct quality reviews, and develop improvements to our App and service delivery model, including periodic surveys and interviews conducted with your consent.
Legal Bases for Processing
We rely on the following legal bases under the Nigeria Data Protection Act 2023 to process your personal data:
- Performance of a Contract — where processing is necessary to deliver the service you have requested.
- Legitimate Interests — where processing is necessary for our commercial interests or the safety and security of our platform, provided those interests do not override your rights.
- Consent — for certain optional features such as background location access, marketing communications, and biometric verification where applicable.
- Compliance with Legal Obligations — where processing is required to satisfy requirements under Nigerian law, including taxation, licensing, and regulatory reporting.
- Vital Interests — in emergency situations where processing is necessary to protect life.
Customer Support
We process your personal data to investigate and resolve queries you raise with our Customer Support team, including complaints, reported safety incidents, and billing disputes. This may include reviewing your trip history, communication logs, and any relevant ratings or warnings associated with your account.
Our Customer Support agents have access only to the data necessary to address your specific query. Safety-related investigations — such as reports of incidents involving harassment, fraud, or accidents — may involve our dedicated Safety Team reviewing additional information including Warning and Suspension Data, User-Generated Data, and Communication Data.
We may use automated processes (including chatbots) for initial complaint triage and routine queries. However, decisions that affect your account status — such as suspensions or permanent bans — are reviewed by a human member of our team before implementation. You retain the right to request human review of any automated decision that affects you.
Safety & Security
The safety of our Passengers, Drivers, and the wider community is central to how we operate. We have implemented a range of safety features and security controls across our platforms.
Safety Features on Diakite Rides App
- Audio Trip Recording: Passengers and Drivers may activate in-trip audio recording if they feel unsafe. Recordings are encrypted and stored securely. They can only be accessed by Diakite Autos staff if submitted by a user in connection with a reported safety incident.
- Rider Emergency Assist: Enables Passengers to contact emergency services or local authorities directly from within the app. Our Customer Support team will follow up to check if further assistance is needed.
- Trip Safety Monitoring: We monitor active trips and may send notifications to check on the status of Passengers or Drivers if a journey appears to have deviated unexpectedly from its planned route or has taken an unusually long time.
- Trip Sharing: Passengers can share a real-time trip link with family or friends via SMS, WhatsApp, or other messaging platforms, so trusted contacts can follow their journey progress.
- Women-for-Women Category: Female Passengers have the option to request a ride exclusively from female Drivers, where available in their area.
Fraud Detection and Account Security
We use automated systems to detect suspicious activity on our platform, including irregular login behaviour, fraudulent payment attempts, and unusually high volumes of trip requests that may indicate automated abuse. Where fraud is suspected, a temporary account suspension may be applied pending investigation. All decisions to permanently block an account are made following human review — no account is permanently closed automatically without a prior verification process.
Driver and Passenger Ratings
The ratings system supports mutual accountability and safety on our platform. Drivers are required to rate Passengers at the end of every trip on a 1 to 5 star scale; Passengers with consistently low ratings may be approached to discuss behavioural guidelines. Passengers rate Drivers, and Drivers with persistently poor ratings may have their access to the platform reviewed. Ratings believed to have been given in bad faith or in violation of our community guidelines may be excluded from the calculation.
Marketing & Communications
Marketing Communications
With your consent, we may send you marketing communications about new vehicles arriving at our showrooms, upcoming promotions, Autocare offers, EasyPay finance deals, and new features or services on the Taxi/Delivery App. You can withdraw your consent and opt out of marketing communications at any time by:
- Clicking the "Unsubscribe" link in any email we send you
- Adjusting your notification preferences in the Diakite Rides or Delivery App settings
- Contacting us directly at info@diakiteautos.com
Opting out of marketing communications will not affect your ability to receive important service-related messages, such as booking confirmations, payment receipts, or safety notifications.
Service Communications
We will send you service-related communications that are necessary to fulfil our obligations to you. These include ride confirmations, receipts, Autocare service reminders, updates to our Terms and Conditions, and notifications about changes to your account. These communications are not subject to an opt-out, as they form part of the service agreement.
Push Notifications
The Taxi/Delivery App may send push notifications to your device. You can control whether you receive push notifications through your device settings at any time. Disabling push notifications may affect your ability to receive certain real-time alerts, including ride arrival notifications and trip safety monitoring alerts.
Who We Share Your Personal Data With
We do not sell your personal data to third parties. We may share your data with the following categories of recipients, only to the extent necessary for the purposes described in this Policy:
| Recipient | Purpose |
|---|---|
| Drivers (for Passengers) | Your first name and profile photo are shared with the Driver who accepts your ride request, to help them identify you at the pick-up point. |
| Passengers (for Drivers) | Your Driver profile, average rating, vehicle information, and real-time location during a trip are shared with the Passenger who requested the ride. |
| Payment Service Providers | To process in-app payments, manage Driver earnings disbursements, and handle refunds or chargebacks. |
| Identity Verification Providers | To verify Driver identities, documents, and eligibility as required by our platform standards and applicable Nigerian regulations. |
| Finance Partners | Where you apply for EasyPay vehicle finance, relevant personal and financial data is shared with our partner financial institutions to assess and process your application. |
| Customer Support Technology Providers | Third-party platforms that power our in-app chat, ticketing, and support resolution systems may process your communication data on our behalf. |
| Analytics and Research Partners | To conduct service improvement research and analyse platform performance, we may share aggregated or anonymised data with analytics providers. |
| Law Enforcement and Regulatory Authorities | Where we are required to do so by law, a court order, or to cooperate with a legitimate regulatory investigation, we will disclose personal data to the relevant authority. |
| Diakite Group Companies | Personal data may be shared with other companies within the Diakite group of companies for operational purposes, including corporate administration, shared infrastructure, and group-level fraud prevention. |
| Professional Advisers | Lawyers, auditors, and accountants engaged to advise us on legal, compliance, or business matters, subject to appropriate confidentiality obligations. |
All third parties with whom we share personal data are required to implement appropriate data protection and security measures and are prohibited from using your personal data for any purpose beyond what we have specified.
International Data Transfers
Diakite Autos Limited is a Nigeria-based company and our primary data processing activities take place within Nigeria. However, some of our third-party technology and service providers — including cloud infrastructure, analytics, and customer support platforms — may be located in other countries.
Where we transfer your personal data outside Nigeria, we ensure that adequate safeguards are in place to protect your data in accordance with the Nigeria Data Protection Act 2023 and any applicable regulations issued by the Nigeria Data Protection Commission (NDPC). These safeguards include:
- Transfers to countries that have been assessed as providing an adequate level of data protection
- Contractual clauses with third-party processors that impose obligations equivalent to those under Nigerian law
- Technical and organisational security measures appropriate to the sensitivity of the data transferred
If you would like further information about the specific safeguards we apply to international data transfers, please contact us at info@diakiteautos.com.
How We Keep Your Personal Data Safe
Protecting your personal data is a responsibility we take seriously. We implement a range of technical, organisational, and physical security measures to guard against unauthorised access, alteration, disclosure, or destruction of your personal information.
- Encryption: Data transmitted between your device and our servers is encrypted using industry-standard protocols. Sensitive data — including payment details and identity documents — is encrypted both in transit and at rest.
- Access Controls: Access to personal data within our organisation is limited to staff who require it to perform their specific duties. Role-based access controls and authentication requirements are strictly enforced.
- Security Monitoring: We continuously monitor our systems for unusual activity and potential security incidents, and maintain incident response procedures to address any breaches swiftly.
- Third-Party Due Diligence: We conduct due diligence on all third-party service providers who process personal data on our behalf and require them to maintain security standards consistent with our own.
- Employee Training: All staff with access to personal data receive regular training on data protection responsibilities, security procedures, and how to identify and report potential incidents.
However, no method of transmission over the internet or electronic storage is completely secure. While we take all reasonable steps to protect your personal data, we cannot guarantee absolute security. If you suspect that your account has been compromised, please contact our Customer Support team immediately.
How Long We Retain Your Personal Data
We retain your personal data only for as long as is necessary to fulfil the purpose for which it was collected, to comply with our legal and regulatory obligations, and to resolve any disputes or enforce our agreements.
| Data Category | Typical Retention Period |
|---|---|
| Active Account Data | For the duration of your account, plus an additional period to address post-closure queries, legal claims, or regulatory requirements. |
| Trip / Delivery Records | Retained for a minimum of 3 years following the completion of the relevant trip or delivery, in line with Nigerian tax and commercial record-keeping requirements. |
| Payment and Financial Data | Retained for a minimum of 6 years in accordance with Nigerian financial regulations and tax law obligations. |
| Identity & Verification Documents | Retained for the duration of the Driver's engagement with the platform and for a defined period thereafter as required for legal compliance and audit purposes. |
| Safety and Incident Data | Retained for as long as necessary to investigate and resolve the incident fully, and for any period required to fulfil regulatory reporting obligations. |
| Marketing Preferences | Maintained for as long as you hold an active account or until you withdraw consent, whichever is sooner. |
| Customer Support Records | Retained for a minimum of 3 years from the date of the last interaction, or longer if the matter involves legal proceedings. |
When personal data is no longer required, we securely delete or anonymise it in accordance with our internal data deletion procedures. Anonymised data that can no longer be linked to any individual may be retained indefinitely for analytics and service improvement purposes.
Your Rights
Under the Nigeria Data Protection Act 2023 and related regulations, you have a number of rights in relation to your personal data. These rights apply to data about you held by Diakite Autos Limited in connection with all of our services.
Right of Access
Request a copy of the personal data we hold about you and information about how it is used.
Right to Rectification
Request correction of any inaccurate or incomplete personal data we hold about you.
Right to Erasure
Request deletion of your personal data in certain circumstances, such as when it is no longer needed for the purpose for which it was collected.
Right to Restriction
Request that we restrict processing of your personal data in certain circumstances, for example while a correction is being considered.
Data Portability
Request a copy of your data in a structured, machine-readable format, where technically feasible and applicable.
Right to Object
Object to processing of your personal data where we rely on legitimate interests as our legal basis, including direct marketing.
Automated Decisions
Request human review of any decision made about you solely by automated means that has a significant effect on you.
Right to Withdraw Consent
Withdraw consent at any time for processing activities that rely on your consent — without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us using the details in Section 3. We will respond to your request within 30 days. In complex cases or where a high volume of requests is received, we may extend this period by a further 60 days, and will notify you accordingly.
We will not charge a fee for handling data rights requests except where requests are manifestly unfounded or excessive, in which case we may charge a reasonable administrative fee. We reserve the right to ask for proof of identity before processing any request.
If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Nigeria Data Protection Commission (NDPC) at ndpc.gov.ng.
Direct Marketing
We may use your personal data — including your name, email address, and phone number — to send you direct marketing communications about products and services offered by Diakite Autos Limited and the Taxi/Delivery App.
We will only send you marketing communications where you have given your consent to receive them, or where we have an existing relationship with you and are marketing similar products or services to those you have previously purchased or enquired about. In the latter case, we will always give you a clear opportunity to opt out at the point of first contact and in every subsequent communication.
We use the following channels for direct marketing:
- Email newsletters and promotional offers
- SMS and WhatsApp messages (where consented to)
- Push notifications via the Taxi/Delivery App
- Social media communications and targeted advertising on platforms such as Facebook, Instagram, and X (Twitter)
You may opt out of direct marketing at any time as described in Section 8 above. Opting out of marketing will not affect your receipt of important service communications.
Cookies & Tracking Technologies
Our website at diakiteautos.com uses cookies and similar tracking technologies to improve your browsing experience, analyse website traffic, and deliver relevant advertising. Cookies are small text files placed on your device by your browser when you visit our website.
Types of Cookies We Use
| Cookie Type | Purpose |
|---|---|
| Strictly Necessary | Essential for the website to function correctly. These cookies cannot be disabled, as they are required for secure navigation and access to core features. |
| Performance / Analytics | Collect information about how visitors use our website — such as which pages are visited most often — to help us improve the site's functionality and user experience. |
| Functional | Enable personalised features such as remembering your language preference, saved vehicle searches, or contact form inputs. |
| Advertising / Targeting | Used to deliver advertisements relevant to your interests. These cookies track your browsing behaviour across sites so that advertisements are more targeted. They are activated only with your consent. |
You can manage your cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. For more information about cookies and how to control them, visit allaboutcookies.org.
Within the Taxi/Delivery App, we also use SDKs (Software Development Kits), data analytics tools, and advertising identifiers (such as device advertising IDs) to understand how users navigate the app, improve performance, and serve relevant in-app promotions. These are governed by your in-app privacy settings, which you can access under the app's "Settings" menu.
Children's Privacy
Our services are not directed at or intended for use by children under the age of 18. We do not knowingly collect personal data from minors. If you are a parent or guardian and believe that your child has provided us with personal data without your consent, please contact us immediately at info@diakiteautos.com.
If we become aware that we have inadvertently collected personal data from a child under the age of 18 without parental consent, we will take prompt steps to delete the data from our records.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, our data processing activities, or applicable law. When we make material changes to this Policy, we will notify you by:
- Posting the updated Policy on our website at diakiteautos.com with a revised "Last Updated" date
- Sending an in-app notification to users of the Taxi/Delivery App
- Sending an email notification to registered users where the changes are significant
We encourage you to review this Policy periodically to stay informed about how we protect your personal data. Your continued use of our services after any changes to this Policy takes effect constitutes your acceptance of the updated terms.
If you disagree with any changes to this Policy, you should discontinue use of our services and may request deletion of your data in accordance with your rights under Section 13.
Questions About This Policy?
We are always happy to clarify how we use your data. Please reach out to our team at any time — we will respond promptly.